1. Introduction
Adverka is a product of Aqualion Digital ("Company", "we", "us"), which operates the Adverka platform ("Platform"). This Privacy Policy explains how we collect, use, store, and protect your personal data in compliance with applicable Indian data protection and information technology laws.
2. Data We Collect
2.1 Information You Provide
- •Account Information: Name, email address, company name, phone number
- •Profile Information: Role, designation, profile information
- •Workspace & Marketing Data: Brand information, campaign data, target audience information, content, leads, pipeline and related workspace data
- •Communications: Support requests, feedback submissions and communications with our team
2.2 Information Collected Automatically
- •Usage Data: Pages visited, features used, navigation patterns and session duration
- •Device Information: Device type, operating system, browser type and screen information
- •Network Data: IP address and connection-related information
- •Performance Data: Page load times, error reports and application performance data
2.3 Information from Connected Services
Some features rely on third-party services. Where you connect an account you already own — such as an email sending provider — and where we send messages on your behalf, we receive information from those services in order to operate the features you use.
- •Connection Credentials: Where you connect your own account, the API key or access token you provide so that we can act on your behalf, stored encrypted
- •Account Details: Information the provider gives us about that connected account, such as verified sending domains
- •Messaging Events: Delivery, read and failure statuses for messages sent from your workspace, message template review outcomes, and the content of replies your recipients send back to you
Section 7 explains this in more detail for Meta and WhatsApp Business specifically, including how to have it deleted.
2.4 Your Contacts' Data
Lead lists, target audiences and pipeline records you upload or build in your workspace contain personal data about your own contacts. You decide what is collected and why; we process it only on your instructions to run the features you use, and we do not use it for our own marketing or share it with other customers. Section 7.3 covers the consent you remain responsible for when you message those contacts.
2.5 Cookies
Adverka uses only the cookies needed to keep you signed in and keep your session secure. We do not use advertising or cross-site tracking cookies.
3. How We Use Your Data
We use your data for the following purposes:
- •Service Delivery: Operating the Platform and providing requested services
- •Authentication: Verifying your identity and maintaining account security
- •Analytics & Improvement: Understanding how the Platform is used to improve features and user experience
- •Error Monitoring: Detecting, preventing and resolving technical issues
- •Communication: Sending service-related notifications, updates and important account information
- •Legal Compliance: Fulfilling our legal obligations under applicable law
4. Analytics & Tracking
We may use product analytics tools to understand feature usage, navigation patterns and user engagement, and application monitoring tools to detect and resolve technical issues and improve performance.
Analytics data we collect may include:
- •Page views and screen views
- •Feature usage
- •Navigation patterns and click tracking
- •Conversion and activation funnels
- •User retention metrics
- •Application errors and performance metrics
Privacy safeguards
Sensitive data is not intentionally captured in analytics. Where supported, analytics collection is configured to minimize the collection of sensitive information. You may opt out of non-essential analytics where such controls are available; this does not affect core Platform functionality.
5. Data Storage & Security
Your data is stored on secure cloud infrastructure. We implement appropriate technical and organizational security measures designed to protect your information.
- •Encryption of data in transit (TLS/SSL) and at rest
- •Access controls based on role and permissions
- •Authentication and session security
- •Security monitoring and auditing
- •Appropriate safeguards against unauthorized access
6. Data Sharing
We do not sell your personal data. We may share information only where necessary to provide and operate the Platform or where legally required.
- •Service Providers: Trusted cloud infrastructure, analytics and application service providers, subject to appropriate contractual obligations
- •AI Processing: When you ask Adverka to draft, check or generate content, the text, brand details and images you provide for that request are processed by our AI provider to produce the result. We send only what each request needs, and nothing from your workspace beyond it
- •Processing Outside India: Your content may be processed outside India by our AI provider and by our infrastructure providers, subject to applicable Indian law
- •Workspace Members: Other users invited to your workspace may access workspace-related information according to their roles and permissions
- •Legal Requirements: When required by applicable law, court order or government authority
7. Connected Integrations
Some Adverka features rely on third-party services. This section explains what that means for the information we hold about you.
7.1 Meta and WhatsApp Business
Adverka is not a Meta product and is not endorsed by Meta. We do not use Meta or Facebook to sign in to Adverka — Adverka accounts use an email address and password — and we hold no Meta login credentials or Meta account identifiers belonging to you.
Where your workspace sends WhatsApp campaigns, those messages are delivered through Adverka's own WhatsApp Business Account on the WhatsApp Business Platform. Meta then sends us information about those messages, which we store against your workspace:
- •The identifier Meta assigns to each message we send on your behalf
- •Whether each message was sent, delivered, read or failed, and the cost Meta charges for it
- •The content of replies your recipients send back, and which message they were replying to
- •The outcome of Meta's review of message templates created from your workspace
We do not receive your Facebook profile, friends, posts, or advertising data, and we do not ask for them.
7.2 How We Use It
Information received through a connected integration is used only to operate the features you enabled: sending the campaigns you create, reporting on their delivery and engagement, recording replies against the right contact, and telling you when a connection needs attention. We do not sell it, use it for advertising, or share it with other Adverka customers.
7.3 Your Contacts and Consent
Where you use Adverka to message your own customers, you decide who is contacted and on what basis, and you remain responsible for holding the consent that applies. WhatsApp messaging in Adverka is opt-in only: a contact must be recorded as having opted in before a WhatsApp campaign can reach them.
7.4 Disconnecting and Deletion
Where you have connected your own account — such as an email sending provider — you can disconnect it from your workspace settings at any time, which destroys the stored credentials. To have the WhatsApp and Meta-related information described above deleted, contact us and we will action it. Our Data Deletion page explains exactly what is deleted, what is retained and why, and how a request is handled. Deleting this information does not delete your Adverka account or workspace — those are separate requests.
8. Your Rights
Depending on applicable law, you may have rights regarding your personal data, including:
- •Access: Request information about your personal data and how it is processed
- •Correction: Request correction of inaccurate or incomplete information
- •Erasure: Request deletion of your personal data, subject to applicable legal retention requirements. To delete data held through a connected Meta or WhatsApp Business integration, see our Data Deletion page
- •Grievance Redressal: Raise concerns regarding our processing of personal data
- •Consent Choices: Withdraw consent where processing is based on consent, subject to applicable limitations
To exercise your rights, contact us using the details provided in the Contact section. We will respond within the period required by applicable law.
9. Data Retention
We retain personal data for as long as reasonably necessary to provide our services, maintain your account, comply with legal obligations, resolve disputes and enforce our agreements.
After account deletion, information may be deleted or anonymized subject to applicable legal, security and operational requirements.
Some records are kept after a deletion request where we are required or permitted to keep them — billing and tax records, security and audit logs, and fraud-prevention records. We keep only what is necessary and only for the applicable retention period. Our Data Deletion page sets out what is deleted and what is retained.
10. Children's Privacy
Adverka is designed for business and professional users and is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify users of material changes through the Platform or other appropriate communication channels. The 'Last updated' date at the top of this page indicates when this policy was most recently revised.
12. Grievance Officer
In accordance with applicable Indian data protection requirements, users may contact our Grievance Officer regarding concerns about the processing of their personal data.
13. Contact
For questions or concerns about this Privacy Policy or our data practices, please contact us.